You coach a team of unique student athletes; each have different strengths, weaknesses, and personalities. Every year about a quarter of them move on, and you have to relearn, recruit, and reteach a new team. Prospective student-athletes must mesh with the current squad. And it can feel like putting together a puzzle where the pieces are constantly either changing or going missing.

On top of all that, there’s that whole ‘personal life’ thing. Let’s face it, coaching is a demanding job in itself, let alone recruiting. There has to be a way to contact prospective athletes wherever you may be, except not so intense that it takes up all your time, or overwhelms the athlete—a simple place to meet for a casual conversation about what they need, and if/how your school can provide it for them.


It might seem like an unnecessary simplification of the research process, until you realize that the current recruiting process is unnecessarily complicated. For example, lesser-known schools often get lost in the recruiting process because they don’t have a famous movie or famous athlete attached to their image. However, these same schools also have athletic and academic scholarships available as well as personalized support for student athletes, offering swimmers the chance to compete at the collegiate level while also affording excellent educations.


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Direct message, email, and/or call recruits. See your list in matches organized by


In short, coaching can be a demanding job. However, considering the amount of time coaches spend with their athletes, it’s an influential job as well, especially at the club level.

After all, athletes join club teams at young ages, often learning from the same pool of coaches for years. In fact, it’s not unheard of for an athlete to join a team at the age of five and look up to the same head coach until they’re eighteen (even if they don’t directly swim for that coach until they’re in high school). And even if these club coaches haven’t trained these athletes since they were five, then they’ve likely coached them in some capacity for years.

In other words, club coaches know what their swimmers are capable of. They know their strengths and weaknesses, and not just athletically. They know their swimmer’s psychology. They know what will inspire them, and they know what the kinds of adversity will stress them. They know their swimmer’s academic interests: what kinds of classes they like, what kinds of hobbies they have, what kinds of films and books and music they care about. If there’s anyone who’s in a good position to recommend a college, it’s a swimmer’s club coach.


From athletes to confirm. Or to athletes to join


LemonAid will suggest schools as well, and the club coach need only use the simple swipe-right-to-agree/swipe-left-to-dismiss function to vet the app’s suggestions based on his or her expertise..


Every athlete is a puzzle crafted out of a different personality and a different set of skills. Some have athletic qualities that make them seem more immediately desirable to a college team. Some have leadership qualities that would make them no less desirable, but less obviously intriguing. In short, getting to know an athlete completely is a process of years, and the person who already knows them should be able to recommend the place for the next step.